/ABOUT
Pepe Cacho is a Senior Graphic Designer and Brand Consultant based in Mexico.
His practice crosses different disciplines, from design systems at a global scale to branding, corporate identity, editorial, and implementation.
He believes good design can be done in every field, whether it’s culture, arts, technology, commerce, or politics.
He’s particularly interested in opportunities where he can use design as a tool to talk about things he cares about, such as diversity, immigration, gender, and lgbtq+ rights.
Pepe currently works as Senior Brand Designer at Public-School. Between 2020 and 2022 he worked as a Sr. designer at Landor and Fitch.
/CLIENTS
Citi Bank
Barclays
Accenture
BP
Alicloud
Hogarth
WPP
Dodge & Cogde
Intel
Ford
IBM
Kyndryl
Unisys
Coca Cola
Modelo
Casa Brugal
Porsche
McLaren
BIVA
Aeromexico
Mexico Government
GP
Zona Maco
Fundación Azteca
Grupo Posadas
Auberge Resorts
Volaris
Aerus
Huggies
Pepsico
Fiesta Americana
Apogem
S&P
Topo Chico
Hilton
Homedics
Xfinity
Comcast
/EXPERIENCE
Public School | Senior Designer
2022 - Current
Experienced Senior Designer specializing in the dynamic intersection of brand development and immersive experiences. Adept at creating nuanced identities and experiences, and leading comprehensive brand activations for diverse industries, organizations, and individuals. Capable of leveraging storytelling techniques to enhance the narrative impact of designs. Proven ability to lead both internal and external teams, fostering collaboration with providers and clients for seamless project execution.
Landor and Fitch | Senior Brand Designer
2020 - 2022
Regional Brand Designer specializing in the Americas region, with a focus on prominent studios in NYC, San Francisco, and Chicago. Collaborative professional dedicated to partnering with individuals and companies to develop impactful branding systems, products, and experiences. Committed to provoking meaningful change through design, ranging from large-scale projects with substantial audiences to initiatives driven by social and cultural motivations. Versatile experience spans various industries, including Tech, Financial, Leisure, Consumer brands, mobility, and more.
Landor | Brand Designer
2017 - 202o
In charge of crafting corporate identities, visual systems, and brand guidelines, along with overseeing the seamless implementation of both digital and analog applications. Proficient in generating compelling graphic designs for diverse multidisciplinary projects, including Creative Assets, Collateral print, and digital materials for internal and external campaigns. My experience extends to working on projects for global brands across various sectors at both the national and international levels. I have collaborated effectively within the One Landor network, engaging with studios in prominent locations such as London, San Francisco, Hong Kong, Paris, Chicago, and New York.
Ideograma Consultores | Brand Designer - Senior Designer
2015 - 2019
Brand Designer in both Mexico and Canada, I played a pivotal role in collaborating closely with clients on comprehensive corporate identity projects. My responsibilities encompassed the entire creative process, from concept development to the meticulous crafting of corporate identities and visual systems.
Throughout my tenure, I successfully partnered with clients not only in Mexico and Canada but also across diverse international locations, including Spain, the Dominican Republic, and Ecuador. Notable brands within my portfolio include Volaris Airlines, BHD Leon Bank, GBM, Eqord Airlines, Grupo Posadas, Brugal, Liverpool, BIVA, and more. My commitment to delivering impactful design solutions has allowed me to contribute significantly to the visual landscapes of renowned brands across multiple industries.
/ABOUT
Pepe Cacho is a Senior Graphic Designer and Brand Consultant based in Mexico.
His practice crosses different disciplines, from design systems at a global scale to branding, corporate identity, editorial, and implementation.
He believes good design can be done in every field, whether it’s culture, arts, technology, commerce, or politics.
He’s particularly interested in opportunities where he can use design as a tool to talk about things he cares about, such as diversity, immigration, gender, and lgbtq+ rights.
Pepe currently works as Senior Brand Designer at Public-School. Between 2020 and 2022 he worked as a Sr. designer at Landor and Fitch.
/CLIENTS
Citi Bank
Barclays
Accenture
BP
Alicloud
Hogarth
WPP
Dodge & Cogde
Intel
Ford
IBM
Kyndryl
Unisys
Coca Cola
Modelo
Casa Brugal
Porsche
McLaren
BIVA
Aeromexico
Mexico Government
GP
Zona Maco
Fundación Azteca
Grupo Posadas
Auberge Resorts
Volaris
Aerus
Huggies
Pepsico
Fiesta Americana
Apogem
S&P
Topo Chico
Hilton
Homedics
Xfinity
Comcast