Comcast Busines

To prepare every business for what's next, with a human touch. We have undertaken a visionary approach, infusing a human touch into every aspect of business preparation. Aligned with this ethos, we have meticulously reimagined the brand identity for Comcast Business. Our endeavor has birthed a dynamic and playful system, characterized by vibrant patterns and a brighter color palette, all meticulously designed to instill a profound human connection.

The transformation of Comcast Business's brand identity is not merely a visual overhaul but a strategic recalibration to resonate with the essence of humanity. Through our innovative design choices, we have succeeded in crafting a brand system that exudes vitality, human warmth, and elevated sophistication.

The infusion of dynamism and playfulness into our brand system extends beyond aesthetics; it reflects a commitment to bringing a human touch to the forefront. The strategic use of patterns and a brighter color palette serves as a visual testament to our dedication to fostering a connection that goes beyond the transactional, creating an environment that resonates with the vibrancy of human interactions.

Our approach to photography further reinforces this human-centric narrative. By capturing genuine moments of human interaction with technology, we have curated a visual language that encapsulates the essence of our brand. This deliberate choice in photography style serves as a powerful representation of Comcast Business's commitment to authenticity and connection.

The result is a brand system that not only looks vibrant and human but also stands as an elevated representation of Comcast Business's dedication to preparing businesses for the future with a distinctly human touch. Join us in embracing a new era where our brand identity serves as a vibrant and engaging reflection of the evolving landscape of business with a focus on genuine, human connections.

Role, Designer
Agency: Landor and Fitch

Creative Director, MB
Design Director:  Alex Coyle
Designers:  Emma McClurg, Pepe Cacho