Kyndryl

Kyndryl, born out of its former integration into IBM offerings, has now emerged as an independent entity, focused on the pivotal realm of vital systems and the global advancement of infrastructure services. In a strategic move, Kyndryl has positioned itself as a key player in designing, building, managing, and modernizing the mission-critical technology systems that serve as the backbone of our interconnected world.

To encapsulate the essence of vital systems, we embarked on a creative journey to forge a brand and system that draws inspiration from the intricate structures found in nature. This metaphorical approach mirrors Kyndryl's core business, symbolizing strength, resilience, and the interconnectedness of vital systems in the natural world.

The vibrant color palette employed in the new Kyndryl brand serves a dual purpose. Firstly, it injects a sense of humanity and dynamism into the system, emphasizing the people-centric approach that defines Kyndryl's commitment to its clients and the broader global community. Secondly, the vibrancy signifies the energy and innovation that Kyndryl brings to its mission—providing cutting-edge cloud systems that shape the future of technology.

The brand and system are a harmonious blend of friendliness and modernity, representing Kyndryl's dedication to delivering world-class services with a human touch. This fusion of approachability and innovation ensures that Kyndryl's brand resonates not only with industry professionals but with a broader audience, reflecting the accessibility and impact of their vital systems.

As the new Kyndryl brand emerges, it stands as a symbol of transformation and progress in the realm of cloud systems. With a solid foundation rooted in nature's intricate structures, and a commitment to vibrant, people-centric solutions, Kyndryl is poised to redefine the landscape of mission-critical technology systems on a global scale. Welcome to a future where Kyndryl's innovative spirit and vital systems converge to shape the technological landscape of tomorrow.

Role, Senior Designer
Agency: Landor and Fitch

Creative Director, Jane Boynton, Chema León
Design Directors: Erin Wilson, Alex Coyle
Designer: Curt Rice
Designer:  Pepe Cacho
Motion Design: Joshua Jetson
Implementation: Hannah House