Unisys

Unisys, a stalwart multinational information technology services and consulting company with an impressive legacy spanning nearly 150 years, found itself at a crucial juncture in its evolution. Despite a rich history of reinvention and innovation, the prevailing perception of the brand was that of a solid workhorse, rather than an industry-leading innovation partner.

Recognizing the need to realign the brand with its ambitious vision for the future, Unisys engaged with L&F to spearhead a transformative journey. The challenge was clear – the IT solutions industry was rapidly expanding, and Unisys needed to redefine its identity to not only keep pace but to emerge as a dynamic force, capturing attention and inspiring confidence in clients and associates alike.

In response to this imperative, L&F embarked on a comprehensive reimagining of Unisys's brand strategy. The goal was not merely to rebrand but to redefine Unisys as a trailblazing entity that propels the industry forward. The brand's historical resilience and innovation needed to be brought to the forefront, shedding the perception of a solid workhorse and emphasizing Unisys's role as a visionary and transformative partner.

Central to this endeavor was the creation of a bold visual identity that would serve as a powerful catalyst for reconsideration in the market. L&F crafted a visual language that reflects Unisys's commitment to cutting-edge solutions and industry leadership. The new identity is designed to disrupt the status quo, challenging preconceived notions and positioning Unisys as a dynamic force driving change within the IT solutions landscape.

The reimagined brand strategy and bold visual identity set the stage for Unisys to not just compete but to excel in a rapidly evolving market. By inspiring clients and associates alike, Unisys, under the guidance of L&F, has positioned itself as an industry trailblazer, ready to navigate the ever-expanding frontiers of information technology with innovation, confidence, and a renewed sense of purpose.

Role, Senior Designer
Agency: Landor and Fitch

Executive Creative Director, Chema Leon
3D and Motion, Tendril
Design Directors: Erin Wilson,  Alex Coyle
Designer:  Pepe Cacho